This digital campaign promoted Converse's water-repellent footwear for colder, wetter months. I contributed to a full-funnel rollout across email, SMS, and social media, working within Converse's global brand system to ensure visual consistency across every asset.

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The campaign featured dynamic Instagram carousels and posts highlighting product details and lifestyle photography. I collaborated closely with the OLM team and content strategists to maintain a cohesive brand story from homepage modules to paid social.