One of Bose most popular Bluetooth speaker is SoundLinks, which it comes in three colors Black, White Smoke, Stone Blue. Bose is adding a new color the Carmine Red.

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The SoundLink Flex colors draw inspiration from nature, with Carmine Red originating from the vibrant red dye of cochineal insects.

 

To showcase this unique hue, I designed a distinctive dot texture mimicking the insects' eyes, adding an engaging visual element to product promotions.

 

To launch the the new Carmine Red color,I developed marketing assets, including: Social media ads (Instagram, Facebook, Twitter), In-app messaging (Bose Connect, Music apps), ⁠Email.