I joined the creative team at Oxfam America to execute the 'Wanted' campaign for their Unwrapped program, a Wild West–inspired concept that lets donors purchase symbolic gifts to support communities in need.

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I led the visual execution across all channels, directing a team of animators and overseeing asset production from concept through final delivery. The campaign ran across the e-commerce site, digital banner ads, a printed brochure, print ads in The New Yorker and Edible, and OOH placements in Times Square, malls, airports, buses, and highway billboards nationwide. The campaign was recognized with a Hatch Merit Award for design innovation.