We created a playful, Wild West–inspired “Wanted” ad campaign for Oxfam America’s Unwrapped program, which lets donors purchase symbolic gifts through an e-commerce site to support communities in need.

 

The campaign featured four standout gifts—a goat, chickens, a hammer, and vegetables—each with a fun “criminal” nickname to match the theme.

 

To reach donors, we launched a multi-channel strategy: an easy-to-use website, digital banner ads, a printed brochure, and targeted placements in The New Yorker, Edible, malls, airports, buses, shelters, and highways nationwide.