At Converse, email is a vital channel for engaging customers with the latest product drops, seasonal promotions, and brand storytelling.

 

I contributed to this effort by designing marketing emails that highlighted seasonal shoe collections for Back to School, Fall, and Winter campaigns.

 

Working closely with the content team, I translated the brand’s creative direction into compelling visual layouts, while collaborating with project managers to maintain a consistent weekly send cadence.

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To enhance engagement, I integrated subtle GIF animations that added energy and movement to the layouts.