Bose runs a Back to School campaign every year to promote six of its most popular products. The concept for this campaign was "Back at It", capturing the vibrant energy of summer as people transition back to school and work.

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I worked with the team to develop six personas, one for each product, giving each its own distinct personality and traits. I collaborated with an illustrator to bring each persona to life visually, then extended the campaign across social media ads (Instagram, Facebook, Twitter), in-app messaging (Bose Connect and Music apps), email, and a product listing page.