Bose has a Back to School Campaign every year to promote six of the company's most popular products.

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The campaign concept was titled "Back at It," which aimed to capture the vibrant energy of summer as people transition back to school and work.

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To bring this idea to life, I developed a variety of materials, including social media ads for Instagram, Facebook, and Twitter, in-app messaging for Bose Connect and Music apps, and email campaigns.

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I worked with the team to develop six personas for each product, showing their unique traits. I also collaborated with an illustrator to visually represent each persona and product personality.