Vans leverages email as a key channel to connect with users, sharing new product drops, seasonal sales, and promotional highlights.

 

I worked within the existing email design system developed by the UX team, incorporating brand assets from the content team while aligning closely with the marketing team’s weekly cadence.

 

My focus was on maintaining visual consistency while enhancing engagement through thoughtful design choices. I integrated subtle GIF animations to bring energy and movement to the layouts, making each email visually compelling.